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market and those in other Asian countries and the West in the mobile marketing sector?
I would say the major difference is that the Chinese market has a lot more potential to grow. The a亚博体育足彩app419品茶微信
dvanced mobile infrastructure, mature measurement technology, and robust mobile payment cultu
亚博体育足彩app419re, all put China at the forefront of growth potential for app developers and marketers worldwide.
Another important factor I’d like to mention here is our cultural fit. I
think Chinese culture and Israeli culture are a good fit because we share many common val亚博体育足彩app419品茶微信
ues. We have the courage, creativity, and strong enterprising spirit to create something new.
亚博体育足彩app419At the same time, feedback is also crucial for us. Our Chinese customers
are usually straightforward about their needs, which makes communication with custom
ers easier and clearer. They tell us what challenges they are facing and what they want from us.亚博体育足彩app419
How was AppsFlyer’s performance in China during the past year?
亚博体育足彩app419品茶微信Since we entered the Chinese mainland market in 2013, we have grown alongside this fast-growing market, and
we now have more than 60 percent market share in China. Over the past few years, we have亚博体育足彩app419
served thousands of customers in China, and have docked almost all the mainstream advertising platforms like Te
亚博体育足彩app419品茶微信ncent, Bytedance, UC, Baidu, Weibo, iQIYI, Kuaishou, and Xiaomi. Many major companies and smaller companies in C
hina use our technology and product. Our team in China has also grown from five to more than 50. We take our re
sponsibilities seriously. And in the meantime, we’re excited about industry growth.亚博体育足彩app419
How is AppsFlyer special from other similar companies? What’s your unique selling point?
There are four points that make us different: data accuracy, privacy亚博体育足彩app419品茶微信
security, the richness of our platform and the fact that we are customer-focused.